In the first decades after the Second World War, the bicycle tire was considered an interchangeable mass product that could practically not be improved on. In the 1980s, cycling re-established itself as a popular trend as more and more people got back on the saddle. It was in this context that Schwalbe – established in 1973 – emerged as a standard-setter in the bicycle tire market. The launch of the legendary Schwalbe Marathon tire in 1983, with its unprecedented mileage, was met with great enthusiasm by keen cyclists, bicycle dealers and trade journalists.
These days, it's not just cycling tyres Schwalbe
are focusing on.
The tires affect the riding experience like no other component. The choice of tire not only determines how well the wheel grips the ground but also influences how easily and comfortably the chair rolls. Ideally, the tire combines such characteristics as maximum grip, high mileage, optimum rolling properties, low weight and reliable resistance to punctures. Sounds technical? The sum of these properties is tangible: as an optimum experience.
At Schwalbe, we work to continually refine and improve this riding sensation – day in, day out.